Domino's Pizza vs. Google

This chart always amazes me.

It’s not just about technology vs. pizza – this is a lesson in business fundamentals.

You don’t need to enter new, flashy markets with massive addressable potential to achieve exceptional returns. Sometimes, it’s the old, “boring” markets, combined with strong unit economics and relentless execution, that drive the most surprising outcomes.

For Domino's shareholders, mastering its franchise model has been just as valuable as Google’s dominance in digital advertising.